The consumers of health care drive one of the nation’s largest and most important industries. Understanding who those consumers are, what they want, and how their wants and needs are changing is vital to health insurance companies, hospitals, doctors, pharmaceutical companies, government policymakers, and every business that provides its employees with health insurance. Fortunately, there are enough statistics collected and published about health care consumers to answer almost any question. The problem is not whether the numbers exist, but finding and making sense of them.

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